Your engagement rate is one of the key indicators that marketers use to rate the effectiveness of a page. Sending lots of people to your page is easy - but think about how many webpages you probably visit everyday! Engaging the visitor is crucial if you're going to convince them to buy your book,
Try reviewing all your metadata - is it all accurate? Are you in the right genre? A poorly worded description can be a killer - why would they want to read an entire book if you can't excite them in a paragraph?
Luckily, BookBaby has experts for that - consider Metadata Optimization!
