You do not need to have a Facebook account in order to take advantage of our Facebook Ads for Authors service. Since Facebook owns Instagram, it’s also included within our BookBaby Facebook Ads for Authors, but having an Instagram account is also not necessary.
Becoming part of the conversation and connecting with potential readers and fans, whether online or in the real world, is an important part of your book marketing efforts. So, while it can be beneficial to find your ad on social media once it is running, and to engage with those who are commenting, having a social media account is not a requirement.