How do Facebook Ads work and what is the cost?

• You can create new campaigns or reactivate previous campaigns from this page, to extend an existing campaign please email us at distribution@bookbaby.com.
• Campaigns can be ordered for any title actively enrolled in the BookBaby distribution program.
• You can select your title’s BookShop or Amazon listing page as the point of purchase for each ad campaign. If you would prefer the ad point to a different sales page, you can provide that link.
• You will receive a proof 2-3 business days after creating a new ad campaign order.
• Please note: Advertising campaigns DO NOT guarantee book sales will occur.
• A $199.00 campaign development fee will be applied to new ad orders. You will see this charge applied to your total at checkout.
• In addition to the one-time $199 campaign development fee, 15% of the advertising budget is retained by BookBaby as a campaign management fee. This fee covers the execution of the ad campaign and ongoing campaign management.

In order to make the most out of your Facebook ad campaign, it is highly recommended to display the ad for the longest possible time to allow for the ads exposure to be optimized. Facebook uses an algorithm to determine the best ads to show to the best audience while also creating a good user experience, which is a continuous process of trial and error. Therefore, the longer you continue running the same campaign, the more effective and successful the campaign will become since the Facebook algorithm will attempt to show your ad to the audience who is most likely to purchase your book. 

For new campaigns and best results BookBaby recommends a budget of $350/per week over a 6-8 week campaign.