How do LinkedIn ads work and what is the cost?

Please note: Advertising campaigns DO NOT guarantee book sales will occur.

See this page for ad examples, details, and terms and conditions. 

How can I order a LinkedIn Ad Campaign?

LinkedIn Ad Campaigns can be ordered for any book, whether or not it is currently in distribution with BookBaby.

New customers or existing customers interested in advertising a non-BookBaby book can create and save their Ad Campaign quote here: https://www.bookbaby.com/linkedin-ads-for-authors/ 

Existing BookBaby authors can create new campaigns or reactivate previous campaigns from My Account (bookbaby.com/login). Campaigns can be ordered for any title actively enrolled in the BookBaby distribution program. To extend an existing campaign please email us at distribution@bookbaby.com.

Selecting the Point of Purchase (the sales page your ad points to)

You will be able to select your title’s BookShop or Amazon listing page as the point of purchase for each ad campaign. If you would prefer the ad point to a different sales page (such as your own website or another retailer), you can provide that link.

How long does it take?

The earliest start date you can select for your ad is 7 days from the date of the order.

After your order is placed, you will receive a proof in 2-3 business days. 

How long should the ad run?

In order to make the most out of your Facebook ad campaign, it is highly recommended to display the ad for the longest possible time to allow for the ads exposure to be optimized. Facebook uses an algorithm to determine the best ads to show to the best audience while also creating a good user experience, which is a continuous process of trial and error. Therefore, the longer you continue running the same campaign, the more effective and successful the campaign will become since the Facebook algorithm will attempt to show your ad to the audience who is most likely to purchase your book. 
For new campaigns and best results BookBaby recommends a budget of $350/per week over a 6-8 week campaign.

How much does it cost?

A $199.00 campaign development fee will be applied to new ad orders. You will see this charge applied to your total at checkout.

In addition to the one-time $199 campaign development fee, 15% of the advertising budget is retained by BookBaby as a campaign management fee. This fee covers the execution of the ad campaign and ongoing campaign management.

 

Please note: Advertising campaigns DO NOT guarantee book sales will occur.

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