Marketing a book is an important step in the publishing journey. There are many ways to promote your book, including ad campaigns, social media outreach, and book signings. You can also take advantage of the search algorithms on Amazon and direct your customers to order from a preferred site.
While you'll earn more money selling through the BookBaby Bookshop, many authors choose to direct traffic to their Amazon page. Amazon's algorithms reward pageviews, orders, and reviews with improved page rank and visibility. And Amazon generally makes it very easy for customers to buy, since it often has their payment and delivery information saved.
Another approach to consider is directing customers to your BookBaby Bookshop page. Here are just a few reasons to sell directly to your customers through Bookshop:
- You get a much better royalty rate when selling your book on Bookshop compared to Amazon or anywhere else
- The sales results are posted much sooner (as soon as the Bookshop order ships vs 90 days from other retail partners)
- You can create coupons for your customers who are ordering through Bookshop
- You can see the location of your Bookshop customers in the Buyer Location section of your account
- Customers can still choose to find your book on Amazon if that's their preferred seller.
How you promote your book is an important and personal decision that an author should consider carefully. We recommend discussing this with a marketing professional. We also have some great marketing services to consider. Hopefully, this information helps guide you to an approach that is the best fit for you.