Marketing a book is an important step in the publishing journey. There are many ways to promote your book, including ad campaigns, social media outreach, and book signings. You can also take advantage of the search algorithms on a particular retail site and direct your customers to order from a specific retailer.
While there are many retailers who can carry your book, many authors are choosing to direct traffic to their Amazon page. Amazon has sophisticated search algorithms that help your book visibility when customers are browsing for similar topics and keywords. They generally make it very easy for customers to buy the book when the book is ‘temporarily out of stock’ and physical inventory is being fulfilled. By driving traffic to a specific retailer, such as Amazon, your book will be easier to find by customers.
Another approach to consider is directing customers to your BookBaby Bookshop page. Here are just a few reasons to sell directly to your customers through Bookshop:
- You get a much better royalty rate when selling your book on Bookshop compared to Amazon or anywhere else
- The sales results are posted much sooner (as soon as the Bookshop order ships vs 90 days from other retail partners)
- You can create coupons for your customers who are ordering through Bookshop
- You can see the location of your Bookshop customers in the Buyer Location section of your account
How you promote your book is an important and personal decision that an author should consider carefully. We recommend discussing this with a marketing professional. We also have some great marketing services to consider. Hopefully, this information helps guide you to an approach that is the best fit for you.