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If you received an e-mail letting you know that your POD retail price is too low and you're wondering why, keep reading!
The minimum POD retail price (the minimum price for which you can sell a copy of your printed book through our retail network) is directly tied to the cost to produce your book. Because we want you to earn money on all of your sales, we require you to choose a price that covers the cost to print a copy of your book and the percentage the selling retailer will take, while earning you at least $1 for each book sold.
When you initiate your POD distribution, you're required to choose all the options that go into printing your book. This includes specs like the cover (softcover or hardcover), trim size, paper stock, page count, and color or black and white printing. After those specs are chosen and you move on to the Distribution Information section of your project, you're presented with the royalty calculator, where you're prompted to choose a retail price and given the minimum required amount based on your printed book options.
If during the course of your project any of the print specs change, your minimum POD retail price will change as well. This means that if at any point while your project is in process you make a change like upgrading to color printing, increasing your page count, or changing from a softcover to a hardcover - all of which make a copy of your book more expensive to produce - and the original POD retail price you chose is too low to absorb the increase while still ensuring at least $1 per sale in royalties, you will be notified by our Support team that you need to increase your POD retail price. Your printing, as well as your distribution, will be put on hold until you respond with your new price.