What is book metadata optimization and how does it work?
Book metadata optimization is the process of enhancing your metadata and keywords – the words and phrases used to describe both author and book – to make your book appear when a reader searches for a specific term, category, book title and more, on a search engine or storefront like Google, Bing or Amazon. BookBaby offers book metadata optimation as an add-on service when you make a book with us. Our Self-Publishing Specialists will optimize your book’s metadata to give your book the best chance to be discovered by your maximum reading audience.
What is book metadata?
Metadata is essential embedded information about your book from basics like title, author, ISBN, publisher, genre, and price, to more detailed information like author bio, book cover, book description, quotes, target audience, and reviews, which allows both readers and retailers alike to categorize and find your book.
Core metadata optimization
Not sure how to categorize your book or what subgenre fits best? We will research and optimize every data field of your book’s metadata—including the tricky ones like BISAC codes and book descriptions—to make sure every field is custom crafted for your book, giving you the best chance of discoverability.
Keyword maximization for book metadata
Ever hear the term SEO (search engine optimization)? Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website or sales pages through “organic” (free!) search engine results. We will choose specific words and phrases that readers are most likely to search for and are most likely to give your book stronger search engine results.
Spell check & grammar
Misspellings and punctuation errors often prevent readers from finding your book during their searches. We’ll sweep up any potential mistakes.
Book Metadata optimization process
When creating your publishing project, simply choose to add our metadata optimization service. Our BookBaby team will review and optimize your metadata. Once your book metadata optimization proof is ready for review, you will receive an email inviting you to login to your BookBaby Publishing account and review your proof. You will have the opportunity to accept our suggestions or revise them to fit your own preferences. Please note that Metadata Optimization does not guarantee book sales. It is a one-and-done service and is not refundable.
To learn more about book metadata and why it’s important, visit the BookBaby Blog.